What’s in a name?

The “Medtronic Minimed 530G with Enlite” has got to be the longest, most convoluted name for an insulin pump. Within the first moments* of the Medtronic Diabetes Advocates Forum**, I sent out this tweet:

"Medtronic Minimed 530G w/Enlite" flows off the tongue with same awkwardness as "Los Angeles Angels of Anaheim". SoCal thing? #medtronicdaf

— Scott E / Diabetes (@Scott_InTheD) January 10, 2014

* “First moments” = by the time I realized that it was not inappropriate to open up a laptop and tap away on the keys while someone was speaking

** A peculiar name for the forum given that Bayer was also a host – in absentia. But a wordy name like “Medtronic Diabetes Advocates Forum presented by Bayer Diabetes Care”, although not unprecedented, would have been downright laughable.

Why did they call it that? Because “Medtronic Minimed 530G with Enlite and Bayer Contour NextLink Glucose Meter” would have been too cumbersome.