Can I afford it? (#itmakessense…)

On the way home from work Thursday, I decided to stop off at my favorite convenience store for a cup of coffee.

While waiting on line to pay, a sign taped to a cardboard box caught my attention. In a large attention-grabbing font and with explosive graphics (and Easter eggs), it read: “REESE’S PEANUT BUTTER EGG — 50% OFF”.